MISSION & FOUNDER

Good Girls Eat Dinner has one simple mission: to serve up kick-ass, inspirational female role models from across the creative industries. And to do so in an inclusive, social setting that doesn’t feel remotely like a conference. 

Four inspirational women from a range of creative backgrounds share their experiences and advice between courses.

It’s the most interesting dinner party you'll ever go to.

Jo Wallace, the founder and host of Good Girls Eat Dinner, is a multi-award-winning Global Executive Creative Director in the world of advertising. Which makes her rather rare, given that only 12% of Creative Directors worldwide are female.

A strange situation when you consider that more than 80% of purchasing decisions are made by women. 

During a previous role as a Creative Director at Saatchi & Saatchi, Jo was asked to give a talk about being a female Creative Director. But rather than preach to the converted, Jo wanted to showcase that female creative talent is very much alive and kicking.

Together with a crack team, Jo created and co-curated the exhibition There's a Good Girl, named after a best-selling book by Marianne Grabrucker in which she documents her struggles to raise her daughter without gender stereotypes. 

The exhibition There's a Good Girl showcased 20 incredible female creators and artists such as Alison Jackson, Pam Glew, Hattie Stewart and Sara Pope. 

The private view received huge press attention, including a double page spread in The Independent and interviews on BBC London Radio - reaching a far wider audience than a talk ever would have. 

Following the exhibition, Jo Wallace hosted a panel event at The Club at The Ivy, entitled Tits & Kicking Ass, discussing the portrayal of women in the media. The turn out for the event was the best The Club at The Ivy had ever experienced.

Seeing such genuine hunger for more female creative role models, Jo founded Good Girls Eat Dinner in 2015 as a non-profit series of events.

The response and feedback was incredible and Good Girls Eat Dinner has been serving up inspiration ever since.

A take-away version is now available too, AKA a podcast.